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Pet Insurance For Dogs & Cats

•  Voted UK's most trusted pet insurance provider by customers 

•  All policies cover conditions that ended more than two years ago 

• You can pay monthly at no extra cost 

Free 24/7 video vet calls 

• Up to £15,000 of lifetime vet fee cover

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Other ways to join

Our Most Popular Lifetime Policies

  • More Of Our Policies

  • Pet Owners Love Our Cover

    Everything about our policies and customer service has been designed to make pet insurance better for owners. We listened to thousands of cat and dog owners to create the cover they wanted but couldn't find elsewhere.

    • All policies cover conditions that ended more than two years ago
    • You can pay monthly at no extra cost
    • 15% multi-pet discount when you insure more than one pet on the same policy (our multi-pet discount is not currently available on our Value 2k policy)
    • Existing customers are never charged more than new ones
    • More than 13,000 5-star reviews in the past 12 months

    Unlimited vet video calls

    All our customers with vet fee cover can video call a vet 24/7. We give you free access to FirstVet, which lets you call a UK vet at any time so you can get immediate expert advice if your pet looks unwell or has an injury.

    Thousands of our customers have used it to decide if their pet needs a trip to the vet or if it’s something they can manage at home.

    It’s convenient and gives reassurance that you’re doing the right thing for your pet.

    What Customers Say About FirstVet

    • Chris

      Bought By Many policyholder

      "The vet was amazing! Her advice and support for my concerns of my ragdoll were second to none."

    • Lisa

      Bought By Many policyholder

      "I have a free account courtesy of my  insurance and I would happily pay a membership, it's worth every penny."

    • Moh

      Bought By Many policyholder

      "The vet was kind and attentive. If your insurance doesn't include this then you should consider changing."


    Feefo Platinum Trusted Service Award

    Review site Feefo awarded us their Platinum Trusted Service Award in 2020 because of the high scores customers gave us over the past three years.

    Best Pet Insurance Provider

    Thousands of pet owners voted us the Best Pet Insurance Provider in the 2020 Insurance Choice Awards.

    5-star customer reviews from Feefo

    • Geri


      "I can honestly say that the service has been faultless. Lovely team of people. My claims were settled quickly and without fuss."

    • Andrew


      "Excellent service. They made the whole process really easy and the response time was great too."

    • Dianne


      "Great policy and a great company to deal with. Very easy to claim and approval and payment was so quick!"

    How Our Claims Are Different

    • Easy online claims with no long forms - but you can call if you want
    • We can pay you or your vet directly
    • Check on your claim's progress in My Account. And we’ll text you updates
    • Thousands of 5-star claims reviews from our customers including one customer who said: "Kept me in the loop throughout the process. Really kind telephone operators. Excellent experience from beginning to end."


    How much will my cover cost?  You can find out by getting a quick quote. It's difficult to predict how much a pet insurance policy will cost so it's easiest to enter some details about your pet to see the prices for different policies. If you call up you'll be asked the same questions we have online, which are used to calculate your price.

    Who are Bought By Many? We launched our pet insurance in 2017 after hearing from thousands of owners about what they wanted from their cover. We designed our policies based on their needs and we’re always looking at how we can improve what we offer. We now cover more than 300,000 pets. Our underwriter is Great Lakes SE. See our policy summary and documents here.

    Can I call you?  Yes. We love to help people who want to know more about our cover. Get in touch with our UK customer service team on 0345 340 4090.

    What is lifetime cover?  Lifetime (or ‘yearly limit’) insurance covers vet fees up to the policy's limit every year. So long as you renew a lifetime policy each year, the level of vet fees will reset to the full stated limits that you started with. With a lifetime product, it is important to note that your premiums are likely to increase each year at renewal.

    Dog insurance from £12.17 a month (10% of Value customers paid this price)

    Cat insurance from £6.40 a month (10% of Value customers paid this price)

    Pet insurance from £9.49 a month (10% of Value customers paid this price)